This is where our 3×6 approach comes in. This is a combination of decades of performance (PPC) & SEO (Search Engine optimization) comes in. Having worked with almost all verticals, we are able to target the right audience with the right story. While in itself it seems intuitive, it does require a nuanced understanding of how each channel behaves. Whether you are targeting Tiktok for a GenZ product (perhaps a new sony discman or the nikon click and shoot) or utilizing META for a service for a more mature audience, like a financial wellness app, the approach to ad design as well as budgeting would differ vastly. We take the experimentation out of the equation, so that you don’t waste money in understanding the market.